Harsh Rajat, Co-Founder of Push Protocol, on Bringing Notifications to Web3, Token-Gated Messaging, Web3 Native Communication | Ep. 311

Harsh Rajat, Co-Founding father of Push Protocol, on Bringing Notifications to Web3, Token-Gated Messaging, Web3 Native Conversation | Ep. 311

Harsh Rajat, the co-founder of Web3 verbal replace community Push Protocol, spoke with the Cryptonews Podcast host Matt Zahab regarding the possibility of Web3 to hit the one-billion person milestone and the arrangement in which Web3-native verbal replace helps the industry cease that map.

Rajat additional talked regarding the protocol’s industry-altering partnerships with Unstoppable Domains and MetaMask.

In this interview, Rajat discussed:

• Web3 UX and the arrangement in which Web3-native verbal replace can assist in attending to a billion users;
• Unstoppable Domains token-gated team messaging unlocking the skill of community-primarily based completely engagement;
• what security concerns are crucial when building a token-gated team messaging platform;
• Web3 notifications: bringing Web2 notifications to a Web3 world;
• MetaMask Snaps partnership: integrating with possible the most standard pockets.

Proceed beneath to read a fragment of what Matt and Harsh discussed, or hear to the beefy episode above.

A Billion-Person Conception

Web3 can beget a billion users in due direction. Web3-native communications and person trip (UX) are a course to that number.

Push Protocol is working onerous to contribute to the adoption.

Rajat defined that, in phrases of verbal replace, Push abstracts away your whole Web3 complexities of “how you would maybe maybe web the article work,” how you would maybe maybe web it love minded with wallets, and the arrangement in which which you’ll beget the blockchain of verbal replace.

Your whole protocols have to cease is correct speak Push to re-interact the person and “web that whole Web2 UX to Web3.”

What Push did changed into web the pre-notifications. These assist all its users be notified regarding the things they are drawn to and which they commonly interact with.

Therefore, Rajat famed that,

“This notion is so crucial, for Web3 to grow into a billion users. I consistently build and insist that now we beget got to undergo in ideas that a million devs doesn’t equal a billion users.”

He went on to expose that Push is a decentralized verbal replace middleware. It permits protocols, blockchains, and even Web2 companies to send notifications (on-chain or off-chain), send chat, audio and video calls, etc. – that are now without extend tied to a pockets address.

And due to here’s an interoperable and regain community, cellular apps or crypto wallets can now correct faucet into it and present their users your whole crucial notifications about their activities. This is in a position to maybe also be connected to loans, governance, social media, and pleasing much something which you’ll call to mind.

With this, Rajat said,

“Push [has] changed person trip.”

More than 600 protocols are the utilization of Push. These embody DYDX, Decentraland, Uniswap, Gitcoin, Polygon, and diverse others.

“They’re the utilization of Push to in most cases be particular that this re-engagement is entering into Web3,” the co-founder added.

Unstoppable Path to Connecting the Neighborhood

The Push crew has had a protracted relationship with the everyday Web3 domains and digital identity provider Unstoppable Domains. Unstoppable too has constructed-in Push.

In April 2021, Ethereum Push Notification Provider (EPNS) constructed-in .crypto domains to the EPNS merchandise. In September 2023, the partners enabled industry-to-person (B2U) messaging through Unstoppable Messaging.

And in January 2024, the two announced the originate of the token-gated ‘Neighborhood Chat’ on Unstoppable’s messaging platform.

With the Push integration, Unstoppable reveals all notifications to its users. Per Rajat,

“When that integration changed into occurring, we understood the value of community, and we understood that Web3 verbal replace as a whole hasn’t tapped into the community part of it.”

Going attend to the billion-person map, Harsh Rajat said, they’d to quiz themselves why anyone would switch from a most current draw the build their guests are, as an illustration Telegram, to something else and unknown.

“The person will shift when you happen to supply them a feature which is over the cease of what they are already doing, and that led us to constructing this gated team functionality.”

The root here is that a gated team works love a decentralized self sustaining organization (DAO). Be it an NFT venture, a DAO, or a venture with some distinctive tokens – something in actuality – these entities would possibly well maybe make a team by capacity of Push Chat and specify the parameters to affix, i.e. how many tokens one desires to have to affix and/or send messages interior the token-gated team.

Unstoppable, on its side, has a Badges feature, which interprets a person’s pockets transactions into achievements.

And all of these communities, “they prefer to compare with each diversified,” Rajat famed.

“And there would possibly well be never any such thing as a arrangement for Web2 chat to carry that community together.”

But with the gated team chat, which you’ll provide an explanation for these Web2 chats, personas, or attributes, he added.

“And impulsively, you beget one arrangement by which all of these communities that shared the same vision can join this team chat and can discuss it.”

‘Unheard of’ MetaMask Partnership and Incoming Push Sides

Unstoppable Domains is no longer the utterly essential partnership for the Push Protocol.

It has also partnered with the everyday MetaMask pockets.

MetaMask changed into working on the Snap feature, and “they requested if we would prefer to work with them so that notifications would possibly well moreover be natively equipped into MetaMask,” Rajat said.

And they did. In September 2023, the two announced Push Snap, a tool designed to seamlessly mix notifications without extend into MetaMask wallets.

Therefore, MetaMask users can now peer the notification part the build they would possibly be able to click to install Push snap.

“While you cease, no topic protocols you beget opted into to gain notifications, they would possibly be able to send it fair to your MetaMask, and this also can seem fair over there.”

As for Push’s approach-term future, Harsh Rajat named two events the crew is “very obsessed on.”

One is the upcoming originate of Push Community. With it, Push becomes, “let’s insist, our Layer-2 to your whole communications.”

The diversified thing is the unveiling of Push nodes, that would possibly well “in most cases web this a community in its possess, or a blockchain in its possess,” Rajat concluded.

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About Harsh Rajat

Harsh Rajat is the co-founder and Venture Lead of Push Protocol (previously EPNS).

He has over 12 years of entrepreneurial trip in diverse spectrums of tech. This comprises system structure, besides to construction and compose in diversified tech fields, such as cellular, web products and providers, SaaS, and blockchain.

Rajat previously spoke/judged at more than one tech conferences and hackathons, including Messari Mainnet, ETHCC, ETHDenver, Schelling Level, ETHAmsterdam, NFT NYC, Liscon, HackMoney, EDCON.

Source : cryptonews.com